Pro Audio Stash at the 2010 ISE show in Amsterdam

This year, ISE saw its visitor attendances rise by 14% over the 2009 show. Hardly surprising as the show has shown consistant growth each year since it was started in 2004. So it was high time that Pro Audio Stash UK got on board what is now considered the best AV & Systems intergration show in Europe. Not only was this our first time exhibiting at ISE, it was also our first international show and the fact that this was all set in the amazing city of Amsterdam made it an exciting experience for the whole team.

The show was held at the RAI in Amsterdam, a well known venue host to a wide variety of shows and exhibitions all year round. On arrival it’s hard not to be impressed by the sheer size of the building. The scale of ISE is apparent when learning that it consumes all of the floor space, made up of 11 halls. Just to organise parking for our truck at the correct entrance involved a whole afternoon of registering and queing.